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Digital | Packaging | Strategy
A key part of Heinz Infusions is connecting with restaurants and retailers both from a consumer and business owner point of view. The sales force needed a website that would have a premium look and feel emphasizing the Heinz trusted brand. Samples were to be sent to prospective clients and existing Heinz customers with a link inviting them to visit the site. As a way to connect with both customer bases, cooking videos and easy to follow recipes are offered utilizing pairing opportunities between Heinz and its retailers.