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Dekuyper Mixologist Collection

Shopper | Branding | Digital | Packaging

Dekuyper launched a new sub-brand in their Mixologist collection. Catering to the art of bartending, it was important that the look showcase a premium feel that would resonate with mixologists and inspire them to try new suggested drink recipes. Along with the website of recipes, in-store packaging as well as on-premis creative was needed to pull the look through all necessary channels. Inspired by the existing Dekuyper integrity, the Mixologist Collection branding is grounded in a dark pallette with pops of color that allow for future gourmet flavors.